Tom's of Maine Toothpaste Branding Research Paper

Tom's of Maine Toothpaste Branding - Research Paper Example The paper outlines the benefits of Toms of Maine Toothpaste, how it relates to the target market and how the firm can use packaging and labeling to support its brand image. Toms of Maine toothpaste has many attributes and benefits. Specifically, the Toms of Maine botanically bright toothpaste bears distinct characteristics from the other toothpastes. It is a natural brand in the toothpaste market that whitens teeth and freshens breath. In addition, it can remove plague using ingredients derived from nature. Silica is one of its ingredients, and it contributes immensely in whitening the teeth. The brand incorporates exclusive blends or mixture of soothing botanicals that makes it a top quality product. Lastly, it lacks fluoride and paraben, and this makes it safer than the other toothpaste brands. The attributes and benefits of Toms of Maine toothpaste relate to the target market as it satisfies the demands of customers who dislike products containing artificial additives linked with the causation of cancer. These groups of individual have formed a market niche that Toms of Maine targets with its new brands that are free from artificial preservatives. For instance, Toms of Maine botanically bright toothpaste targets such upcoming market niches. In addition, There is a large market of customers suffering from the plague, bad breath, tarnishing teeth and other mouth conditions. The benefits and attributes outlined can give answers to these problems. Therefore, the attributes and benefits of Toms of Maine toothpaste serves to satisfy a large market that demands its sure impacts. Toms of Maine can use labeling and packaging to protect and promote the product as well as to provide additional value and aspects of differentiation. The three functionalities are instrumental in maintaining the image of the brand (Hirschman, 2010). The firms can ensure that it uses the right material for packaging its toothpastes. An excellent package protects the product